Doing good and getting the credit for it
There are readers of a publication somewhere who want to hear what you
have to say, what you have to sell, and how you can help them in some
way. Media relations start by researching your market, finding those
publications and presenting you in an approachable way using plain English
to describe your business. Our role is to get your company noticed in
the media that serves your target audience. We do this by making you
interesting to journalists looking for good copy.
PR has been described as “Doing good and getting the credit for
it” – you do good, while we make sure you get the credit
for it. Let Alistair Nicol PR be part of your success story.
Customers are people first, and they want to read about people. So if
you are articulate or passionate about your business and your industry
we can shape that raw material into a form that editors and reporters
can use.
We offer:
Careful consultation and research of your market – of
both your competitors and your customers
An honest assessment of the potential success of press coverage – what,
where, when, why, who and how
Dynamic and punchy press releases
Article writing and placement - for example, regular features for your
local papers
Opinion ‘soapbox’ features
Press photography
Access to our contacts book and press release distribution
Tracking forward features
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What PR can do for you
Market products or services
Make your organisation more visible
Inform or educate your customers
Influence other people in the same trade or profession
Raise the morale of your current staff and attract high quality new staff
Create consumer preference for your products and services
Harness opinion formers
Extend promotions
Support and sometimes replace advertising
Exploit sponsorship
Manage issues
Contain crises
Build goodwill with the press.
Your questions answered
Why is PR taking a more central role in marketing these days?
Because rising media costs & sceptical consumers
have forced companies to seek the third party endorsement of editorial
to get their message across. In a word, they want credibility. In an
age when many manufactured goods are very similar, the difference is
often good branding and clever PR.
Fighting shy of the media?
More than ever, well-written and targeted press releases
with great pictures are an essential part of business communications.
This is important for both corporate PR (enhancing the name of the
company and its brands) and marketing PR (launching & supporting
new products and services). Many companies fight shy of the media but
it is essential to maintain regular contact and build up goodwill through
customer service opportunities, awards/good practice, new products,
unique services and an endless number of other good news stories.
What’s the good news?
Our strike rate on press releases is excellent - this does not mean to
say we will achieve press coverage for every story but with our own
background in journalism we do have an eye for what will 'run'. You
will be surprised how much good news there is in your company that
news and features editors are crying out for.
We have been delighted to hear from current and past clients that they
are regularly asked – How do you keep getting your company name
in the paper?
Happily, they often let the questioner into their secret – Alistair
Nicol PR & Design.
For further information or to arrange a preliminary meeting call Alistair
Nicol on 01292 287492 or 07810673994 or email alistair@nicolmedia.co.uk |
